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Mission, Vision, Core Value 1.Mission Financial service delivering changes - happier life & better world 2.Vision Driven by world-class talents and bold innovation,to become your trusted hope partner for a lifetime 3.Core Value, Customer-centricity : Benefits to our customers and prioritized in our decision making, Expertise : We relentlessly strive to develop industry-leading competencies, Innovation : We foster creative thinking and drive first mover initiatives to reshape the future of the financial services industry, Trust & Integrity : As a financial services provider we adhere to the highest standards of ethical conduct,always acting in good faith and with integrity, Shared growth : By growing together with our customers we aim to contribute to the advancement of society